Privacy Policy

At VGR Direct, we deeply respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your data when you visit our website (vgrdirect.com), make purchases, or interact with our services.

Information We Collect

Information You Provide Directly

Account and Purchase Information

  • Name, email address, phone number
  • Billing and shipping addresses
  • Payment information (processed securely through encrypted channels)
  • Order history and preferences
  • Product reviews and ratings

Communication with Us

  • Customer service inquiries and correspondence
  • Newsletter subscriptions and marketing preferences
  • Survey responses and feedback
  • Live chat conversations

Account Management

  • Username and password (encrypted)
  • Profile preferences and settings
  • Wishlist and saved items

Information Collected Automatically

Website Usage Data

  • IP address and approximate location
  • Browser type, version, and language settings
  • Device information (type, operating system, screen resolution)
  • Pages visited, time spent, and navigation patterns
  • Referral sources and search terms used to find our site

Cookies and Tracking Technologies

  • Essential cookies: Required for website functionality
  • Analytics cookies: Help us understand how you use our site
  • Marketing cookies: Enable personalized advertising and recommendations
  • Preference cookies: Remember your settings and choices

How We Use Your Information

Primary Business Purposes

Order Processing and Fulfillment

  • Processing and completing your purchases
  • Managing shipping, delivery, and returns
  • Sending order confirmations and updates
  • Handling warranty claims and customer service requests

Account Management

  • Creating and maintaining your account
  • Personalizing your shopping experience
  • Saving your preferences and order history
  • Providing secure access to your information

Communication and Support

  • Responding to your inquiries and requests
  • Providing technical support and assistance
  • Sending important account or service updates
  • Notifying you about changes to our policies

Marketing and Improvement

Personalized Marketing (with your consent)

  • Sending promotional emails and newsletters
  • Displaying relevant product recommendations
  • Sharing information about sales and new products
  • Customizing advertisements on our site and third-party platforms

Business Analytics and Improvement

  • Analyzing website performance and user behavior
  • Improving our products, services, and user experience
  • Conducting market research and trend analysis
  • Developing new features and functionality

Information Sharing and Disclosure

Service Providers and Partners

We share your information with trusted third parties who help us operate our business:

Payment Processing

  • Secure payment processors to handle transactions
  • Fraud prevention services to protect against unauthorized activity

Shipping and Logistics

  • Delivery partners to fulfill your orders
  • Tracking services to provide shipment updates

Technology and Analytics

  • Web hosting and cloud storage providers
  • Analytics platforms to understand website usage
  • Email marketing services (for subscribers only)
  • Customer service platforms and live chat tools

Marketing Partners (with explicit consent)

  • Advertising networks for relevant product promotions
  • Social media platforms for targeted advertising
  • Affiliate partners for referral programs

Legal and Safety Requirements

We may disclose your information when required by law or to protect our rights:

  • Compliance with legal obligations and court orders
  • Cooperation with law enforcement investigations
  • Protection against fraud, security threats, or illegal activity
  • Enforcement of our Terms of Service and other agreements

Business Transactions

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction. We will notify you of any such change in ownership or control.

Your Privacy Rights and Choices

Access and Control

Account Management

  • Update your personal information and preferences
  • Change your password and security settings
  • Manage your communication preferences
  • Download your order history and data

Marketing Communications

  • Unsubscribe from promotional emails at any time
  • Opt out of targeted advertising
  • Adjust cookie preferences through our cookie settings
  • Request removal from marketing lists

Data Subject Rights (where applicable)

Depending on your location, you may have additional rights:

  • Right to Access: Request copies of your personal data
  • Right to Rectification: Correct inaccurate or incomplete information
  • Right to Erasure: Request deletion of your personal data
  • Right to Portability: Receive your data in a portable format
  • Right to Object: Object to certain processing activities
  • Right to Restrict: Limit how we process your information

To exercise these rights, contact us via our contact page.

Data Security and Protection

Security Measures

We implement comprehensive security measures to protect your information:

  • SSL encryption for all data transmission
  • Secure servers with restricted access
  • Regular security audits and vulnerability assessments
  • Employee training on data protection practices
  • Multi-factor authentication for internal systems

Data Retention

We retain your information only as long as necessary:

  • Account information: Until you close your account or request deletion
  • Order history: For warranty purposes and legal requirements (typically 7 years)
  • Marketing data: Until you unsubscribe or object to processing
  • Analytics data: In aggregated, non-identifiable form for business insights

International Data Transfers

If you’re located outside our primary operating region, your information may be transferred to and processed in countries with different privacy laws. We ensure appropriate safeguards are in place through:

  • Standard contractual clauses with international partners
  • Adequacy decisions by relevant data protection authorities
  • Other legally recognized transfer mechanisms

Children’s Privacy

Our website and services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will promptly delete it.

Cookies and Tracking Technologies

Types of Cookies We Use

Essential Cookies: Required for website functionality Analytics Cookies: Help us understand how you use our site Marketing Cookies: Enable personalized advertising and recommendations Preference Cookies: Remember your settings and choices

Managing Cookies

You can control cookies through:

  • Our cookie preference center
  • Your browser settings
  • Third-party opt-out tools
  • Device-level advertising settings

Note: Disabling essential cookies may affect website functionality.

Third-Party Links and Services

Our website may contain links to third-party websites or integrate with external services. This Privacy Policy does not apply to those third parties. We encourage you to review their privacy policies before sharing any information.

Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. We will:

  • Post the updated policy on our website
  • Update the “Last Updated” date
  • Notify you of significant changes via email or website notice
  • Maintain previous versions for your reference

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices:

Contact us via our Contact Us page.

Regional Privacy Information

For EU/UK Residents (GDPR/UK GDPR)

VGR Direct is committed to complying with applicable data protection laws. Our lawful basis for processing includes contract performance, legitimate interests, and consent where required.

For California Residents (CCPA)

California residents have specific rights regarding their personal information. For detailed information about your California privacy rights, please see our California Privacy Notice.

For Other Jurisdictions

We comply with applicable privacy laws in all regions where we operate. Contact us for jurisdiction-specific information.

This Privacy Policy governs your use of VGR Direct services and supersedes any previous versions. By using our website or services, you acknowledge that you have read and understood this policy.